The Hybrid Customer Journey

Join Pete and Chris as they delve into the transformative world of hybrid customer journeys within the UK's home buying sector. This episode unravels how digital transformation is revolutionising the industry, merging online and offline experiences to craft seamless customer journeys. We discuss the essential balance between digital and face-to-face interactions, emphasizing the importance of a cohesive strategy, the impact of precise data organisation, and the art of mapping customer journeys with key digital-physical handoff points.