The future of Home Buying and Selling isn't just digital. It's connected.

From vertical digitisation to Horizontal Digital Integration.

The second phase of transformation has begun.

The industry has digitised.

It hasn't integrated.

Over the last decade, mortgage lenders invested heavily in internal digitisation; application portals improved, decisioning accelerated, automation increased. But transactions still stall.

Why? Because the constraint is no longer inside the organisation. It sits between organisations.

Smart Data is emerging. Data Trust frameworks are forming. Yet few lenders have operationalised them across their partner ecosystems.

This is where Horizontal Digital Integration matters.

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Built for one sector.

Focused on one outcome.

Novus Strategy is the only consultancy dedicated exclusively to UK home buying and selling.

Horizontal Digital Integration outcomes

We specialise in solving one problem:

how to move from fragmented journeys to a predictable, fast and frictionless property transaction.

Operationalise Smart Data
HDI Foundations

Customer Journey Redesign
HDI Foundations

Predictability & Scale
HDI Impact

Speed to Completion

HDI Impact

Ecosystem

Scale
HDI Impact

What is Horizontal Digital Integration?

Horizontal Digital Integration (HDI) is the orchestration of data, decisioning, facilitation and settlement across multiple actors, including consumers, in a transaction.

It is not a platform.

It is not another integration layer.

It is an operating model shift from siloed optimisation to ecosystem predictability.

When operationalised across your organisation, HDI enables: